Content strategy — what each post does
1
Office interior — shows a welcoming environment before the first visit, reducing anxiety for new patients.
2
Crown in 1 hour — leads with the practice's core differentiator. Educational post with a direct booking CTA.
3
Dr. Mattschei — patients trust a face. Introducing the doctor builds confidence before the first appointment.
4
Dental implants — high-value service. Educational content paired with a free consultation CTA.
5
Community event — real photo from a local event. Connects the practice to the Bonita Springs community.
6
5-star review — social proof that drives bookings. Real patient words are more persuasive than any ad.
7
Sedation dentistry — up to 40% of people avoid the dentist due to fear. This post speaks directly to that audience.
8
Team photo at the clinic — a real team shot in front of the practice builds immediate trust. Patients want to know who will care for them before they walk through the door.
9
Clear aligners — high-interest cosmetic service with strong organic shareability and broad audience appeal.